WAP Ntarupt Billboard Dallas 2021

WAP: We Always Use Protection & #SexEdforAll Month Campaign Launches from Ntarupt – PRESS RELEASE

Share this:


W.A.P. (We Always Use Protection) Billboard & Digital Assets Drive Home the #GetYourselfTested Messages and TalkAboutitDallas.com Clinic Finder. 

DALLAS – April 22, 2021 – In observance of May being Sex Ed for All Month, formerly Teen Pregnancy Prevention Month, NTARUPT is empowering young adults with STD and birth control resources, as well as a local teen-friendly Clinic Finder on TalkAboutItDallas.com, an initiative powered by Ntarupt. As part of this effort, the top teen pregnancy prevention and reproductive health education provider in North Texas has launched a new marketing campaign to talk to today’s youth – the texting and social media generation – using shorthand, teen slang, and popular song lyrics. One campaign message is now visible on a billboard located at Central Expressway/75 and Hall St. to encourage in-the-car sex education talks among teens and parents. 

Some of the teen-focused campaign acronym messages include: WAP (We Always Use Protection); B.U.S.T.  (Better Understand Sexual Thoughts); “Find a C.L.I.N.I.C. near you” (Come and Learn reproductive health Information, right in your Neighborhood, It’s your life, know about Contraception!), and more! 

It is urgent for Dallas teens:
  • 60% of Chlamydia and 48% of Gonorrhea cases occur in 15 -24 year olds.
  • 66% of Chlamydia and 67% of Gonorrhea cases occur in populations of color.

According to the 2020 Guttmacher Institute’s “Reducing STI Cases: Young People Deserve Better Sexual Health Information and Services”, young people face multiple roadblocks to obtaining high-quality sexual health information and STI care that can help them avoid STIs or mitigate the effects of an infection. 

“We knew using the word WAP as a vehicle to create our own reproductive health awareness messaging would be provocative, but it’s also a conversation starter, a sex talk conversation starter,” says Terry Greenberg, C.E.O. of Ntarupt and creator of the TalkAboutItDallas.com platform. “We can all help to disrupt the status quo and drive these troubling statistics down. ‘We.Always.Use.Protection’ does not get any more timely especially as students resume in-person schools, prom season is here, and the other catchy phrase that many young adults are using is ‘hot girl summer’. Nearly 60% of teenagers have had sex by the time they graduate high school, which means they should also be educated about STIs and how to get tested. Ntarupt, and our healthcare and clinic partners in North Texas, are taking action, virtually and in-person, in our schools in areas with little access to resources, to make a difference in the lives of our next generation.” 

TalkAboutItDallas.com Clinic Finder 

The only way to know if you have an STI is to get tested. To learn what tests are available for you, talk to your healthcare provider and check out our Clinic Finder. STI testing can be confidential and free or low-cost, and common STIs, such as chlamydia or gonorrhea, are usually easily treated with antibiotics. The TalkAboutItDallas.com Clinic Finder has more than 40 teen-friendly clinics searchable within five-miles of your zip code. 

Untreated STIs Can Have Serious Effects

Chlamydia, gonorrhea, and syphilis are curable with the right medicines, yet most cases go undiagnosed and untreated – which can lead to severe health problems that include infertility (inability to become pregnant), ectopic pregnancy (pregnancy outside the womb), stillbirth in infants, and increased H.I.V. risk. By adding the new cases each year with existing infections, there are an estimated 110 million total STIs among Americans. Still, people may not know they have an S.T.D because many don’t have symptoms, and left undetected and untreated, STI’s can cause serious health consequences. For example, chlamydia or gonorrhea left untreated can put a woman at risk for pelvic inflammatory disease, a condition that can lead to infertility. 

The good news? STI’s can be prevented and treated, and most can be cured. 

Teens and parents can: 
  • Visit TalkAboutItDallas.com for more information, resources about how to have the talk, how to get tested, sexuality explained, and more! 
  • Talk openly with partner(s), healthcare providers, and parents about sex and STIs.
  • Get tested. Because many STIs have no symptoms, getting tested is the only way to know if you have an infection.
  • If you test positive for an STI, work with your doctor to get the correct treatment. 

Launched by the Sexuality Information and Education Council of the U.S. (SIECUS), May’s Sex Ed for All Month is a national effort focusing on the sexual health information, access and rights young people need and deserve in order to make healthy decisions for themselves and live life on their terms.

North Texas Alliance to Reduce Unintended Pregnancy in Teens (Ntarupt) (www.ntarupt.org) is the sole organization in North Texas committed to bringing together community resources for both parents and teens with a focus on teen pregnancy prevention and sexual and reproductive health, which it has been doing since its inception in 2014.  “Talk About It Dallas” (www.TalkAboutItDallas.com) is an online resource from Ntarupt with funding provided by The City of Dallas, The United Way Ground Floor, and various private and public donations.



Ayona Anderson