WAP Ntarupt DART bus May 2021

“W.A.P: We Always Use Protection” Campaign Launches to Reach Dallas Communities with the Highest Teen Birth Rates – NTARUPT PRESS RELEASE

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DALLAS – A baby is born to a teen mom in Dallas County every 4 hours. The zip codes with the highest teen birth rates are 75203, 75212, 75220, 75215, 75216, 75217, 75219, 75227, 75228. 75240, 75172, and 75231. To reach adolescents and parents, the North Texas Alliance to Reduce Unintended Pregnancy in Teens (Ntarupt) has launched the W.A.P. campaign, a hyper-local sex education public awareness effort. Teen pregnancy is continually one of the top drivers to poverty for the City of Dallas as barriers to healthcare and other factors coexist with the highest teen birth rates throughout the City. 

WAP Ntarupt Billboard Dallas 2021

The 21 DART buses displaying the sex education “W.A.P: We Always Use Protection” campaign messages will travel throughout Dallas and in and around these zip codes. The campaign launched during Sex Ed for All Month (May) and will continue through the end of the school year in mid-June. One campaign message can be seen on a billboard located at Central Expressway/75 and Hall St. to encourage in-the-car sex education talks among teens and parents. Another billboard is located at Jim Miller and I-30 with the message “S.E.X.: Safe.Experiences with Xtra Protection.”

“We needed to go where the youth are. We needed to reach them using the phrases they understand in order for us to really make a difference in their lives,” says Terry Greenberg, CEO of Ntarupt and creator of the TalkAboutItDallas.com resource hub. 

“Our WAP, ‘We.Always.Use.Protection’ campaign does not get any more timely, trendy and it connects to other catchy phrases that many young adults are using like ‘hot girl summer’. Ntarupt, and our healthcare and clinic partners in North Texas, are taking action, virtually and in-person, in our schools in areas with little access to resources, to make a difference in the lives of our next generation.”

The campaign aims to talk to today’s youth – the texting and social media generation – using shorthand, teen slang, and popular song lyrics. Some of the teen-focused campaign acronym messages include: WAP (We Always Use Protection); B.U.S.T.  (Better Understand Sexual Thoughts); “Find a C.L.I.N.I.C. near you” (Come and Learn reproductive health Information, right in your Neighborhood, It’s your life, know about Contraception!), and more.

It is urgent for Dallas teens:

  • 60% of Chlamydia and 48% of Gonorrhea cases occur in 15 -24 year olds.
  • 66% of Chlamydia and 67% of Gonorrhea cases occur in populations of color.

Teens and parents can:

  • Visit TalkAboutItDallas.com for more information, resources about how to have the talk, how to get tested, sexuality explained, and more!
  • Talk openly with partner(s), healthcare providers, and parents about sex and STIs.
  • Get tested. Because many STIs have no symptoms, getting tested is the only way to know if you have an infection.
  • The TalkAboutItDallas.com Clinic Finder has more than 40 teen-friendly clinics searchable within five-miles of your zip code. 
  • If you test positive for an STI, work with your doctor to get the correct treatment.


North Texas Alliance to Reduce Unintended Pregnancy in Teens (Ntarupt) is the sole organization in North Texas committed to bringing together community resources for both parents and teens with a focus on teen pregnancy prevention and sexual and reproductive health, which it has been doing since its inception in 2014.  “Talk About It Dallas” (www.TalkAboutItDallas.com) is an online resource from Ntarupt with funding provided by The City of Dallas, The United Way Ground Floor, and various private and public donations.



Ayona Anderson